Strategy that makes buyers pick you
›
Creative Direction
Strategy that makes buyers pick you
Before anything gets made, we work out why someone should choose you over the alternative, and how to say it so it sticks.
Strategy document
Buyer research summary.pdf
Research · signed off
Positioning line.pdf
Positioning · signed off
Messaging guide.pdf
Positioning · in review
Launch and content plan.pdf
Plan · next
›
Creative Direction
Strategy that makes buyers pick you
Before anything gets made, we work out why someone should choose you over the alternative, and how to say it so it sticks.
Strategy document
Buyer research summary.pdf
Research · signed off
Positioning line.pdf
Positioning · signed off
Messaging guide.pdf
Positioning · in review
Launch and content plan.pdf
Plan · next
01
Where most engagements start
02
One strategy document you keep
03
Signed off before anything is made
Say why you, not what it does
The first line on your homepage decides whether a buyer keeps reading. This is the kind of change the strategy makes.
Before
“The AI-powered, all-in-one customer support platform for modern teams.”
Says what the product does. Sounds like every competitor.
After
“The help desk you can set up in an afternoon.”
Says why buyers pick it. 9 of 12 customers named setup time. No competitor claims it.
Illustrative example. Fictional company, not a client result.
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What we work out
Everything your team needs to tell the same story
01
Positioning
02
Buyer research
03
Messaging
04
Creative idea
05
Content plan
06
Launch plan
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How it works
Three parts of the strategy
One document, built in this order. You sign off each part before the next.
Research
Find out why people buy.
Your sales calls, reviews and competitor pages, and conversations with your customers.
Sales call and review analysis
Competitor teardown
Customer conversations
Buyer research summary
Book a call
Positioning
Find the one thing you own.
The category you compete in, the alternative buyers compare you with, and the reason you win.
Your positioning line
Messaging guide
Answers to the objections that stall deals
Book a call
Plan
Decide what goes out.
The creative idea every campaign runs on, and the plan for where it goes first.
Creative idea
Launch and content plan
Ready to brief, or to hand to us
Book a call
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The goal
Everyone tells the same story.
01
Your homepage, your deck and your founder say one thing, in the words your buyers use.
02
Every campaign, post and placement points back to it.
03
You sign off before anything is made.
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FAQ
Questions,
answered
Anything else, ask us on the call.
